Mark Schaefer, executive director of Schaefer Marketing Solutions, reposted a blog entry asking, "Can you outsource authenticity?" He writes:
To be successful on the social web, you need meaningful content … and LOTS of it! Some debate whether you need quality or quantity, but fact is, you need both. Five excellent blog posts in a month is better than one excellent blog post … and 10 is even better than five! And every company and non-profit is jumping on board. So where is all this quality content going to come from? [Emphasis mine.]
In other words, as long as the source is accurate, does it matter who produces it?